Tata Curvv is a bold, progressive Coupe SUV offering for customers who wish to stand out from the crowd. We attended its launch to find out if there is substance to the sexy looks. With a retail price starting at R349,900, the Tata Curvv enters the market as the SUV coupé within its segment.

Upfront a symmetrical grille and large light housings on either side creates an aggressive demeanour, while slim headlights, a horizontal lighting line and subtle touches of chrome add an air of sophistication.

Sequential LED DRLs with welcome animation ensure that you start and end every journey on a bright note. Bi function LED headlamps offer dynamic and beaming clarity for your road ahead. An LED light strip runs the full width of the front grille for that upmarket look at night.

The sleek profile is accentuated by flush door handles that personify the Curvv’s design elegance, a piano black lower garnish and alloy wheels with aerodynamic inserts that elevate its stance. A dual tone roof offers one magnificent look, shaped for your aesthetic. 16-inch, 17-inch and up to 18-inch wheels offerings depend on model spec. Connected LED tail lamps with direction turn signals are part of the curvy rear design. There is a voice assisted panoramic sunroof on the top spec model.

The beautifully designed interior is dominated by a themed dashboard and is comprehensively equipped with features such as a seven or 10.25-inch touchscreen infotainment system, Apple CarPlay and Android Auto, a digital instrument cluster, mood lighting and a four-spoke steering wheel with illuminated logo and paddle shifters. The top of the range derivative features a voice assisted panoramic sunroof complete with mood lighting.

A JBL sound system with nine-speakers including a subwoofer is paired with JBL sound modes that offer eight modes for each of your favourite genres. A six-way powered driver’s seat and ventilated front seats provide soothing airflow as temperatures rise, and the rear seats offer a café like experience thanks to a cushioned armrest and a convenient cup holder. An air purifier with AQI display ensures an oasis of fresh and germ-free air. Safety is taken care of by an array of advanced systems, including ABS with EBD and ESP, as well as six airbags across the range. A 360-degree Surround View Camera takes the hassle out of parking.

With space for five passengers and a 500-litre boot with a powered tailgate, the Curvv is ready for any of life’s adventures. The rear seats feature a reclining function and can be folded flat in a 60:40 fashion in order to expand the luggage carrying capacity.

The Curvv is powered by a 1.2-litre Revotron engine, that benefits from turbocharging to boast 88kW at 5500rpm and 170Nm from 1750rpm paired with either a six-speed manual transmission or seven-speed DCA that transfers power to the front wheels.

Warranty and pricing

Tata Curvv 1.2T Pure + MT                               R349 900

Tata Curvv 1.2T Creative DCA                           R419 900

Tata Curvv 1.2T Accomplished S DCA             R519 900

Pricing includes a three-year/45 000km service plan and a five-year/125 000km warranty.