Tata Motors Passenger Vehicles Ltd. (TMPV), a subsidiary of Tata Motors Ltd announced its entry into South Africa by hosting us at the Durban Port terminal to witness the first shipment of units touchdown on our local shores. TMPV has appointed Motus Holdings Ltd, South Africa’s leading automotive group, as the exclusive distributor of its passenger vehicle range.
Jeff Allison marketing manager at Motus, spoke briefly about the re-introduction of Tata motors and expressed his excitement for the 4 models that will be launching locally saying that, these units posses a energetic appeal yet also being surprisingly capable l represent a fresh and youthful nature that will be sure to win over the hearts of the people of Mzansi.
Tata Motors ranks among India’s most admired and rapidly expanding automotive brands. With a portfolio that ranges from compact hatchbacks to high-performance SUVs, TMPV offers one of the most comprehensive product lineups in the country, designed to meet the needs of every customer segment and price point.
Now renowned for manufacturing India’s safest vehicles, TMPV builds its vehicles on the pillars of cutting-edge design, advanced technology, and relentless innovation. The brand is confident to set new benchmarks in mobility, performance, and comfort, redefining the driving experience for consumers.
“South Africa is an important market in our global expansion journey. With our class-leading products and a reputed partner in Motus, we are here to offer our South African customers a choice of vehicles that are safe, stylish, and innovation-driven. We will deliver a distinctive and future-ready mobility experience, backed by attractive pricing, competitive financing and industry-leading aftersales support,” said Yash Khandelwal, Head International Business, Tata Motors Passenger Vehicles Ltd.
TMPV will be putting a huge focus on local value creation by starting an initiative which will support employment across sales, service, parts distribution, and technician training. This initiative is set to reinforce the brands dedication to empowering people and strengthening local economies.
The range released in South Africa will boast what TATA claim will be “segment-leading safety” across SUVs, crossovers and entry-level compact hatchbacks. This complements the modern design and innovative technology while remaining accessible and affordable.
The range consists of the Tata Herrier which is a midsize SUV, the Tata Currv which is a coupe’ shaped SUV, the budget-friendly Tata Punch and last but not least the little Tiago hatch which all are to be launched and made available to the public later this year. You’d be glad to know that Tata Motors Passenger Vehicles has pioneered safety in India, with all their cars being 4 and 5 star rated by New Car Safety Assessment programs (GNCAP and BNCAP – Official NCAP assessment for India).