Ford Motor Company’s Silverton Assembly Plant in Pretoria has reached a significant milestone with the assembly of the 500 000th current generation Ford Ranger.
The half-millionth unit, a Wildtrak 3.2 Double Cab, was fittingly painted in the range-topping model’s distinctive and exclusive Pride Orange, and signifies the Ranger’s segment-defining legacy since production commenced in 2011.
“Ford invested more than R3-billion in our local operations for the launch of the Ranger in 2011 to cater for the South African market and exports to over 148 markets in Europe, the Middle East and Africa. We followed this up with a further R3-billion investment in 2017 to further expand our production capacity to meet the growing worldwide demand for the Ranger,” said Ockert Berry, VP Operations, Ford Middle East and Africa..
The Ranger has introduced a wide range of cutting-edge safety, comfort and convenience features to the pick-up segment over the years. This includes three generations of Ford’s award-winning SYNC® infotainment system, as well as advanced driver assistance technologies such as Adaptive Cruise Control and Lane Keeping System which are standard on the Ranger Wildtrak.
Equally, the performance delivered by its 2.2 and 3.2-litre Duratorq TDCi engines has contributed to its popularity, while the introduction of automatic transmissions across a wide range of models and both engine capacities has reshaped the buying patterns of customers in the pick-up segment.
Traditionally long model cycles associated with the LCV segment have been slashed with the Ranger, as regular feature and equipment upgrades over the past seven years have ensured that Ford’s pick-up range remains competitive in its segment. Most notably, the Ranger received a comprehensive update in 2015 that saw the debut of upgraded styling, along with technology and feature enhancements that included SYNC®3 and the subsequent addition of embedded navigation on high-spec models.
The Ranger has consistently been one of the top-selling vehicles in the hotly contested light commercial vehicle (LCV) segment in South Africa, as well as in the overall sales charts. Its highest-ever domestic sales figure of 3 333 units was achieved in July 2017.
Records continue to be broken in terms of export volumes, with a truly impressive 8 062 units being shipped from Silverton to customers in Europe, the Middle East and Africa in April 2018. Combined local and export volumes for the month topped out at a record-breaking 10 434 units, making the Ranger the highest volume LCV model produced in South Africa – by a significant margin.
“Early next year we are set to launch the first-ever Ford Ranger Raptor, which will add an exciting new chapter to the Ranger’s proud legacy in South Africa and across the region,” Berry concluded.
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