From 17 to 21 October, the 2025 Chery Brand User Summit will take place in Wuhu, China. The Chery brand will showcase its vision for the future of the automotive ecosystem, vehicles set to debut in Mzansi, new technology, and engines as they are built on what they claim are human-machine collaboration, user co-creation, and sustainable innovation.
It seems the key highlight of the conference will be Chery Group's groundbreaking achievement in robotics. Here, the highly anticipated AiMOGA robot will make its debut, showcasing advanced capabilities such as multimodal environmental sensing, autonomous navigation, precise manipulation, and intelligent Q&A functions, all powered by Chery's proprietary AI model.
The summit will also be interactive, consisting of a test drive where Chery will allow participants to experience the CSH (Chery Super Hybrid) range. Participants will test the flagship models of the Tiggo and the highly anticipated Himla, which is the first bakkie series for the brand, tackling complex driving conditions, getting to grips with the tech, and experiencing the vehicles' newfound economical fuel consumption.
“Seeing how innovation and collaboration are driving mobility forward internationally gives us a fresh perspective on what’s possible locally,” commented Verene Petersen, National Brand and Marketing Manager at Chery South Africa. “It’s exciting to consider how these ideas could influence South Africa’s own automotive and technology landscape.”
Through Chery Brand Factory Visits, participants will explore how Chery's intelligent manufacturing turns co-creation ideas into industrial reality. Chery Super Hybrid (CSH) will again highlight its strengths : low fuel consumption, strong performance, and quiet operation, offering users efficient and environmentally conscious powertrain options.