To mark its anniversary, Firestone will showcase its unwavering commitment to delivering trusted products and solutions consumers can count on, along with its deep-rooted heritage and vision for the future of mobility.
All festivities will include new product launches across segments and engaging anniversary activations, all designed to honor the brand’s storied past and connect with consumers, customers and partners throughout this milestone year.
Firestone will introduce a range of new products designed to continue pushing the boundaries of performance and reliability. The brand plans to unveil multiple innovative tire solutions across the consumer replacement and commercial segments between late 2025 and 2026.
Like all great brands Firestone had a great racing background and they will celebrate their motorsports legacy which dates back to nearly the same time as the founding of the brand, with its first win at the Indianapolis 500 in 1911.
The company will have a significant presence at industry-leading events and trade shows throughout the year, showcasing its Firestone tire lines and air springs. At select events, attendees can experience “The Firestone Journey,” a traveling exhibit that will offer an immersive digital experience paired with authentic artifacts from the Firestone Archives—one of America’s oldest corporate collections.
“Founder Harvey S. Firestone was a pioneer whose life, legacy and commitment to customers remain engrained in our DNA today,” said Scott Damon, Chief Executive Officer, Bridgestone West and Group President, Bridgestone Americas. “We continuously strive to innovate—improving our customers’ lives with our products, services and solutions—and adapt to the evolving needs of tomorrow.”
After Harvey’s passing in 1938, the company continued its trajectory of growth by expanding globally, all the while continuing to improve the lives of everyday American drivers. In 1988, Firestone merged with Bridgestone, solidifying its position as one of the world’s largest tire and rubber companies.
The Firestone brand remains a household name, reaffirming its deep roots in motorsports with more than 75 Indianapolis 500 victories and launching top-selling product lines like Destination tires.
Firestone’s 125th anniversary celebrations will continue through August 2026. For more information, visit www.bridgestoneamericas.com/en/firestone-125th-anniversary.