Lexus customers will discover a new purchasing and ownership experience in the heart of Umhlanga as the luxury lifestyle brand has opened its newly designed and Japanese craft inspired KZN flagship dealership.
Lexus Umhlanga embraces a new design philosophy that radiates modern style, welcoming warmth and premium quality, underscored by even further enhanced customer service and care.
As such, the dealership will now operate as the sole Lexus franchise for the greater Durban area, officially operating as the brand’s ultimate experience centre.
The new look is encased by luxuriously sleek brown, white and black tones across its broad exterior, with expansive glass that delivers roadside presence and enlivens the warm tones of an interior crafted with sleek wood, beautiful décor, lighting and textures.
Each exquisite touchpoint is designed to reflect a modern approach to Lexus' Japanese hospitality, where highly trained employees embody the principles of Omotenashi - anticipating the needs and desires of guests.
The same approach will be rolled out to the Western Cape and Gauteng areas, bringing the Lexus brand to the people with four flagship dealerships. Each city from the three provinces, will in essence have their own new Lexus centre. The Umhlanga dealership kicks off the roll-out while Cape Town, Johannesburg and Pretoria will come to fruition later this year.
The state-of-the-art facilities will bring a stellar new purchasing and ownership experience to customers. The brand aims to offer customers a more premium and exclusive experience the minute they walk through the dealership doors. With the bigger and more experiential dealerships, there will be more product options available for customers to test drive and at the same time get some exposure to brand values during their visit.
Genuine luxury goes beyond the transaction of a quality product within outstanding surroundings, and Lexus is committed to redefining a more personalised customer experience throughout the complete ownership phase.
The minimalist and detailed high-end appointments, soft mood lighting and prominent natural light help further deliver a pressure-free showroom environment throughout the sales and service areas. This is a unique and enduring advantage for Lexus that involves going the extra mile for our customers at every turn and ensuring they feel welcome and relaxed.
Customers can look forward to a more exciting product line-up, especially with the recent launches in the crossover segment with NX, RX and LX. Another exciting product is the brand’s RZ battery electric vehicle which demonstrates the next chapter of the Lexus Electrified Vision. The RZ is expected to launch in South Africa in 2024, exact timing will be confirmed.
