Ford Mzansi and Orlando Pirates have announced a vehicle sponsorship agreement, bringing two of the country’s most popular vehicle and sporting brands together for the first time in a three-year partnership.
The partnership agreement, which formally kicked-off at the Orlando Stadium today, 26 September 2017, encompasses a three-year deal in which Ford will supply Orlando Pirates with vehicles across its impressive portfolio, including the iconic Mustang, Ranger, Everest, Transit and the EcoSport.
Orlando Pirates, established in 1937 and currently celebrating their 80th anniversary, is one of the most successful and recognised brands on the African continent.
Ford too, has an extremely proud South African heritage, with the local operation established in 1923. It is among the top three vehicle manufacturers in South Africa, with the locally assembled Ford Ranger regularly topping the overall sales charts, and being exported to more than 148 markets around the world. Recent major investments in its Silverton and Port Elizabeth plants enabled Ford to start producing the sophisticated Everest seven-seater sport utility vehicle (SUV) for domestic and export markets too.
Both the trend-setting Ranger and Everest feature prominently in the fleet of vehicles supplied to Orlando Pirates. This is complemented by the muscular, attention-grabbing Ford Mustang – which is South Africa’s top-selling sports car – as well as the segment-leading Ford EcoSport compact SUV.
The compact Transit Connect and its larger sibling, the Transit Custom, will capably fulfil the club’s load-lugging roles for all its gear. Both vans have proven commercial vehicle credentials, including International Van of the Year titles in 2014 and 2013, respectively.