Upon visiting the many exhibitors at FOM we attended the Mahindra stand where they decide to do something different from the other OEMs. Instead of being there to hear about the potential lineup expansion or witness a surprise reveal, Mahindra instead chose to highlight the uniqueness of the brand by telling us about their Mahindra Fusion Fest.
There were a few models on display like the Mahindra XUV 3XO which was decked out in a unique design by fashion guru, Thula Sindi. The XUV 3XO Thula Sindi Edition was on show at the Festival of Motoring, where it was available for order through the national network of close to 100 dealers.
So what is the Mahindra Fusion Fest? Well, it is a South African cultural festival hosted by Mahindra to celebrate the nation's diverse youthful energy, creativity, and culture through a blend of music, fashion, and art. Mahindra all in all look to celebrate South Africa’s youthful energy where its many different peoples and cultures have created a unique unmatched, creative scene and this is their way of not only growing their brand but thank their loyal consumers .
“Since our show in February, Mahindra has set a new growth trajectory. It ended its financial year as the fastest growing brand in the country, and it has kept that pace since. It is also a firm part of the Top 10 best-selling vehicle brands in the country.
“We see our growth as confirmation that South Africa has truly made the Mahindra brand part of its landscape, and we look forward to growing further, with Mzansi as our home outside India,” says Rajesh.
With the announcement now live and the date set, the planning for the 2026 Fusion Fest begins in earnest.
For the 2026 iteration of the Mahindra Fusion Fest, Mahindra has set the date as 7 March. Earlier this year, Mahindra hosted over 7 000 fans for the first Mahindra Fusion Fest as they rocked the stands to many hours of music and art by some of South Africa’s best-known artists.
Mahindra will soon announce the first artists to be signed to the 2026 Fusion Fest, as well as the details of its many competitions, including for fans to win and for young artists to join the Fusion Fest.